Pelatihan Marketing Plan: A Comprehensive Guide for Professionals

Training Marketing Plan: A Comprehensive Guide for Professionals

Pelatihan Marketing Plan: A Comprehensive Guide for Professionals

Deskripsi

Membahas marketing plan secara mendasar, komprehensip dan sistematis mulai dari bagaimana melihat atau membaca tantangan yang akan dihadapi hingga menentukan strategi yang tepat yang diharapkan dapat memberikan efek langsung dalam jangka panjang.

Peserta Pelatihan Marketing Plan: A Comprehensive Guide for Professionals
* Praktisi pemasaran, produksi, dan staf professional perusahaan lainnya yang terlibat secara langsung ataupun tidak langsung dalam perencanaan pemasaran produk perusahaan.

Manfaat Pelatihan Marketing Plan: A Comprehensive Guide for Professionals
* Memahami bagaimana perencanaan pemasaran (marketing plan) disusun
* Meningkatkan kemampuan peserta dalam melakukan analisis yang berkaitan dengan rencana strategis perusahaan seperti analisis situasi dan menyusun alternative pemasaran yang aplikatif
* Menambah wawasan dan peran serta staf professional dalam mendukung strategi pemasaran produk.

Materi Pelatihan Marketing Plan: A Comprehensive Guide for Professionals

I. Executive Summary
* A high-level summary of the marketing plan

II. The Challenge
* Brief description of product to be marketed and associated goals, such as sales figures and strategic goals

III. Situation Analysis
* Company Analysis
* Customer Analysis
* Competitor Analysis
* Collaborators
* Climate
* Macro-environmental PEST analysis
* SWOT Analysis

IV. Market Segmentation

V. Alternative Marketing Strategies
* List and discuss the alternatives that were considered before arriving at the recommended strategy.
* Alternatives might include discontinuing a product, rebranding, positioning as a premium or value product, etc.

VI. Selected Marketing Strategy
* Discuss why the strategy was selected, then the marketing mix decisions (4 P’s) of product, price, place (distribution), and promotion.

VII. Short & Long-Term Projections
* The selected strategy’s immediate effects, expected long-term results, and any special actions required to achieve them.
* This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.

VIII. Conclusion

• Batch 1 : 7–18 Jan 2026 | 14–15 Jan 2026 | 21–22 Jan 2026 | 28–29 Jan 2026
• Batch 2 : 4–15 Feb 2026 | 11–12 Feb 2026 | 18–19 Feb 2026 | 25 –26 Feb 2026
• Batch 3 : 4–5 Mar 2026 | 11–12 Mar 2026 | 25–26 Mar 2026
• Batch 4 : 6–7 Apr 2026 | 14–15 Apr 2026 | 21–22 Apr 2026 | 28–29 Apr 2026
• Batch 5 : 6–7 Mei 2026 | 12–13 Mei 2026 | 20–21 Mei 2026 | 25–26 Mei 2026
• Batch 6 : 2–3 Jun 2026 | 10–11 Jun 2026 | 17–18 Jun 2026 | 24–25 Jun 2026
• Batch 7 : 8–9 Jul 2026 | 15–16 Jul 2026 | 22–23 Jul 2026 | 29–30 Jul 2026
• Batch 8 : 5–6 Aug 2026 | 12–13 Aug 2026 | 18–19 Aug 2026 | 26–27 Aug 2026
• Batch 9 : 2–3 Sep 2026 | 9–10 Sep 2026 | 16–17 Sep 2026 | 23–24 Sep 2026
• Batch 10 : 7–18 Okt 2026 | 14–15 Okt 2026 | 21–22 Okt 2026 | 28–29 Okt 2026
• Batch 11 : 4–5 Nov 2026 | 11–12 Nov 2026 | 18–19 Nov 2026 | 25–26 Nov 202
• Batch 12 : 2–3 Des 2026 | 9–10 Des 2026 | 29–30 Des 2026

Investasi dan Lokasi pelatihan:

• Yogyakarta
• Jakarta
• Bandung
• Bali
• Surabaya
• Lombok

Catatan : Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas :

• FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
• Module / Handout
• Flashdisk
• Sertifikat
• FREE Bag or bagpackers (Tas Training)
• Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
• 2xCoffe Break & 1 Lunch, Dinner
• FREE Souvenir Exclusive
• Training room full AC and Multimedia